“You shouldn’t wait until you’re in a leadership position before you start going deeper into the operational aspect of a business.”
Julien Sauvage, GVP of Marketing at Clari
In this episode of Executive Conversations, Maeva chats with Julien Sauvage, GVP of Marketing at Clari. Julien shares his journey from creative marketer to an accomplished data-driven executive. Julien discusses the importance of balancing creativity with operational excellence, strategies for getting buy-in from executives, and the impact of effective category design. Julien talks about the need for marketers to understand and use data to measure the success of their campaigns and navigate executive conversations effectively.
In this episode, we talk about:
- Operations
- Marketing budgets
- Category design
Takeaways:
- Balancing creativity with data: How to combine creative ideas with solid data to ensure successful campaigns and win stakeholder support.
- Operational excellence: Understanding and managing the operational side of marketing, including data analysis, budget management, and process optimization.
- Executive buy-in: Strategies for securing executive buy-in by presenting clear, data-driven arguments and committing to long-term goals.
- Category design: The role category design plays in ensuring consistent messaging and educating the market.
- Brand measurement: How to measure the impact of brand campaigns using tools like conversation intelligence platforms and social media metrics.
Time Chapters:
[00:06] Introduction
[02:42] Julien’s journey in developing executive skills
[04:39] The importance of tying ideas to targets and budget
[06:09] Operational excellence in marketing
[08:07] Navigating executive conversations and getting buy-in
[10:25] Implementing category design across the organization
[12:25] Challenges in executing long-term brand plays
[15:30] Getting buy-in from executives vs. team members
[17:28] Convincing executives with data and peer validation
[19:23] Mindset shifts in marketing
[21:26] Measuring the impact of brand & category campaigns
[24:29] Successful brand measurement strategies
[27:31] Balancing short-term results with long-term brand goals
[30:58] Introduction to marketing mix models
[32:43] Wrap-up
About Julien Sauvage
Julien Sauvage is the GVP of Marketing at Clari, leading a dynamic team of exceptional marketers.
With over 15 years in tech, including 10 in marketing, his focus is on revenue and AI technologies. He has worked with companies like Salesforce, Gong, and Talend.
His goal is simple yet ambitious – to create awareness around Clari’s category, generate a steady inbound flow, and drive the go-to-market strategy. He aims for his products to become essential for customers.
Beyond that, he’s involved in mentoring and teaching. And, he admits, he has a soft spot for 🥖 too.
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