90+ Content Marketing Resources You’ll Thank Us For

The featured image for this post about content marketing resources includes illustrations for a pair of glasses aboce a ruler and pencil on the left. On the right, there is a cardboard box with a brain coming out, colored the Flying Cat Marketing red

Tired of being told why content marketing is important and just want to dive into getting it done?

As a content marketer, you’re probably looking for the best resources that can help you create great content, while automating the things that can be automated.

That’s why we’ve gathered a list of the best content marketing resources out there.

We asked content marketers on SEO Facebook groups, Linkedin, Indiehackers, Help a B2B Writer, and HARO to find out the best resources and tools out there for content marketers to use. 

These tools will help you with project management, content creation, automation of tasks, and so much more.

Best content marketing resources

We’ve organized these resources based on what they do. There are a couple that could be mentioned in more than one section, but for simplicity purposes, we’ve just put each tool in one section.

The resources and tools are divided into the categories: 

  • Content marketing communities 
  • Free communities
  • Research resources
  • Writing tools
  • Marketing management tools
  • Project management tools
  • Keyword research tools
  • Content creation tools
  • Audiovisual tools
  • Distribution tools
  • Idea management tools
  • YouTube channels
  • Courses (free and paid)
  • Content marketing learning resources
  • Marketing influencers to learn from
  • Content performance reporting tools
  • Miscellaneous resources

Content Marketing Communities

Slack Groups

Superpath

Screenshot of the Superpath front page - one of the best online content communities.

Meryl D’Sa-Wilson, Content marketing manager at Global Call Forwarding, says “[this is] by far (in my opinion) the best content marketing community online. 

You can easily connect with a growing community of content marketers and writers, and Jimmy Daly, who runs the community, has done a great job of creating a space for content marketers to engage in conversation and network.”

She explains that the “key highlights of Superpath are the:

  • Job boards
  • Monthly AMAs 
  • Courses 
  • Webinars 
  • Talks and resources created by successful marketers on content marketing, strategy, reporting, and hiring
  • One-on-one calls with other marketers

They have a free version and paid (Pro) version. The paid version is $50/month or $500/year.”

RevGenius

Screenshot of the RevGenius front page - one of the best online content communities.

RevGenius is a group of revenue-generating sales and marketing professionals brought together to share, support, learn, and grow.

Although this Slack community is more focused on revenue roles, such as sales, there are plenty of content marketers active in this community. It’s a great place to ask around and learn about B2B roles.

Additionally, if you create B2B SEO content (or any content for that matter), you’ll have a rich community of sales experts and people who can help you get insight into your ICPs.

Facebook Groups: 

B2B Bloggers Boost Group 

This image includes a screenshot of the front page of the B2B Bloggers Boost Group on Facebook.

This group’s goal is to connect content creators to other experts for guest blogs and articles. It’s great for finding link building opportunities, but admins will remove any content that’s too spammy or shady, so make sure you’re submitting posts that add value.

Fat Graph Content Ops (SEO & Content Marketing)

Screenshot of the Content Ops Facebook Group

This is a content operations community for systems-focused SEOs and content marketers.

It boasts over 2,300 members: marketers from organizations like Shopify, Fiverr, Hootsuite, Intercom, and more.

They have regular AMAs (ask me anything) about content and SEO from wildly successful marketers.

The Daily Carnage

This is the front page of the Daily Carnage, with a baby in pink sunglasses looking off to the side.

Steve Lamar, Founder and CEO of PromoPrep, says “this group is a mix of content writers and social media managers. It’s free and highly entertaining and helpful for marketing questions across the board.”

Paid Communities/Masterminds/Patreons

GrowthMentor 

This image is a screenshot from Growthmentor. It features different profiles on the right and text on the left about this curated platform

This curated platform enables startups, entrepreneurs, and marketers to connect and schedule 1-on-1 sessions with mentors through video conferencing platforms like Zoom or Google Hangouts. 

Mentors on this platform are curated and accepted on an invite-only basis, and users can view a mentor’s profile before selecting them. 

Some Good Content

This is a screenshot from John Bonini's Patreon, with the cover photo that reads 'Some Good Content!' and Bonini's image.

This Patreon, created by John Bonini, offers insights into successful marketing strategies and help with copywriting, planning, and optimizing your content. 

Depending on the package you choose, you can also get feedback on your content marketing efforts and where there may be room for improvement.

Very Good Copy Plus

This is a screenshot from the course for Very Good Copy

VGC Plus is the ultimate guide to copywriting – it’s a monthly copywriting course subscription on Patreon. With it, you’ll get a new Video Micro-Course delivered to your inbox every month for only $10.

Every Video Micro-Course will teach you a persuasion principle or technique in a way you’ll never forget. 

You’ll also unlock exclusive articles, podcasts, videos, and more. 

For free, you can subscribe to the VGC newsletter and receive weekly mirco-articles and interview content.

Other free communities

Indiehackers

This is a screenshot from the Indiehackers website, a community for hackers and SEOs

Indie Hackers is a community where the founders of businesses can share their stories and entrepreneurs can read and learn from those examples. It’s primarily used by tech companies, but there’s also a significant amount of SEOs active here as well.

Growthhackers

This is a screenshot of the Growthhackers front page, one of the largest communities dedicated to growth

This is one of the largest communities dedicated to growth. In it you can find:

  • AMA sessions with growth leaders
  • Growth University and certifications
  • Virtual events 
  • Annual conference
  • Jobs, Q&A, and more.

Content Marketing Institute

Screenshot from content marketing institute

The Content Marketing Institute offers extensive resources, such as articles, white papers, webinars, and more. 

Corey Brown, Head of Marketing at risk3sixty, says “this is my favorite community for content marketing information and ideas. I use it for information on strategies and tactics. It’s free to use.”

Research resources

Help a B2B Writer

Help a B2B Writer is a platform that connects writers for a subject to experts so that they can produce high-quality content for their clients. 

Writers submit a request for the content they need and Help a B2B Writer sends out emails to all of the registered experts that fit the bill. 

It’s intuitive and can help you produce great content, even for subjects you aren’t very familiar with.

Help A Reporter Out (HARO)

HARO is one of the well-known and most useful resources for B2B writers and journalists. This is a screenshot of the website.

Help A Reporter Out, like Help A B2B Writer, is a platform that connects subject matter experts to writers and journalists looking to gain insights on a particular topic. Most contributors will expect a link in return for their contribution.

It also sends all responses to your email.

Google Forms

A screenshot of the front page of Google Forms

Mushfiq S. at TheWebsiteFlip.com says “we use Google Forms religiously in our business to collect data and feedback. We also integrate this with an extension called Form Notifications, where we can send a custom success message upon the user filling out the form. 

This allows us to keep them engaged and follow-up easier if needed.”

Typeform

Screenshot from the Typeform website

Typeform is a SaaS that allows users to create online forms and surveys. It’s highly customizable and doesn’t fill up your inbox – all answers are saved in the site for you to review periodically/after the deadline.

Survey Monkey

This image is a screenshot of the front page of Survey Monkey

Survey Monkey is a site that allows you to create surveys that can be sent out to be answered by anyone or by a curated group of relevant respondents. 

Many of the features available are accessible through one of their subscription models, but registration is free. 

Your own audience

Aaron Macarthur, CEO at Convo Ink, says “having regular communication with your core community.

Through short Q&As, focus groups, feedback forms, reading social comments etc, you’ll understand the information they are after and how to best assist them. Typically, audiences will jump at the opportunity to shape these communications with your business.”

Writing tools

Hemingway Editor

Screenshot of Hemingway Editor's initial text they give visitors to edit

This software helps content creators write content that is easily understandable and straight to the point. Hemingway was famous for writing succinctly and to the point, hence its name.

It will give your copy a readability score and tell you how much time it will take audiences to read through it. It also gives tips wherever your copy can improve. 

Wordtune

This is a screenshot of WordTune's homepage

Steve Lamar, Founder and CEO of PromoPrep, says “This Chrome extension helps reword sentences and phrases to make them more succinct.”

You just paste your text into the software and it offers up different suggestions on how to rephrase your copy for you to choose from.

Grammarly

Screenshot of the homepage of Grammarly, a content marketing resource

Rachel Swearingen, content marketing manager, says “it helps point out things I may have missed in my writing. 

For example, I have a tendency to overuse passive voice and Grammarly helps me find those instances and rework the sentence.”

Clearscope

Screenshot of the Clearscope home page

Clearscope is a powerful software that can be used during the writing process to create SEO-optimized, all-around better content.

It provides writers with a list of keywords for a specific topic, a ‘content grade’ that rates the quality of the copy, and a readability score.

SurferSEO

This is a screenshot of the Surfer SEO Homepage

SurferSEO helps you plan your content, find keywords in an organized and simple way, and help you come up with content ideas.

It scores your content to help you predict how it will rank when you publish, and can audit your content once it’s up to see how different elements of your on-page SEO are performing. 

Inlinks

Screenshot of the inLinks homepage

Trina Moitra, Head of Marketing at Convert, says “we are focused on Semantic SEO as a way to set our content apart. 

This platform is not only affordable – it also does a great job of shedding light on related entities, plus the questions the content should cover to have high topical authority & relevance.”

Jarvis.ai

This is a screenshot of the Jarvis AI homepage - an AI software developed for copywriting assistance

Jarvis is an AI that helps content creators to generate ideas and helps with writing. This is a great tool to overcome writers’ block, but you shouldn’t rely on it alone to produce quality content. 

Coschedule Headline Analyzer

This is a screenshot of the Coschedule Headline tool of analyzing headlines for content

This tool allows users to enter a headline (H1) for a piece of content so that it can be analyzed and scored according to Headline and their SEO ranking factors.

The software will give you suggestions on ways to improve your headline, whether it’s generic or not, how balanced the common versus uncommon words are, and more.

Frase.io

This is a screenshot of the Fraseio homepage

Frase is a platform that helps boost organic traffic, conversion rates, and revenue with integrated content optimization and conversational AI tools.

It can suggest outlines based on a content idea, score your content writing, and more. 

Lately.AI

This image is a screenshot from the Lately AI website's homepage: a tool that is helpful with creating and assessing a social media marketing strategy

This AI can take your long-form content and generate templates and ideas for other content social media posts. 

It also provides content analytics and helps your social media marketing strategy.

Outranking.io

This is a screenshot of the homepage for the content marketing resource Outrankio's homepage

Aida Grigoryan, Content Marketer at incredo.co, says “after using it for a few days, I was already able to optimize one of my client’s existing blog posts and find all the gaps that existed.

Particularly, the tool recommended what new sections to add, how to expand on existing sections, how many words are optimal to reach, etc. As the tool has AI features, it suggests paragraphs/text as well according to your guidance.

But it’s helpful for optimizing newly written content as well before publishing it to your blog. 

You can start writing right from the tool as it has a built-in editor. Doing this will help you build a strong outline, analyze google results quickly, and cover all the essential topics/questions. 

Or you can write your next blog post in a Google doc and then copy/paste it to the tool. You will know how high your content score is and then you can increase it following the tools’ recommendations. 

I love using this tool! They have a free version that allows any content writer to get started with the tool.”

Marketing management tools

PromoPrep

This is a screenshot from the homepage of the content marketing tool Promoprep

This marketing calendar software helps keep everything, across all platforms, in one spot for simplicity. It also provides Google Analytics and Shopify data on your content, as well as help with team collaboration.

Coschedule

This image is a screenshot from the front page of the website for the content marketing resource, Coschedule. This tool helps with scheduling content for social media and other platforms and automating posts

CoSchedule is the company who owns the Headline Analyzer Studio. They also have a content calendar that helps users schedule, view, and share all their marketing content. 

This content can be blog posts, email marketing, events, social media, and so on. You’ll have total control of your process, see all your projects in the same place, and show progress to the rest of your team.

Buffer

This is an image taken of the homepage of the content marketing resource available online, called Buffer

Buffer’s publishing tool not only helps with uploading content, but also with planning and collaborating. Then, it provides social media analytics and performance reports. 

Finally, Buffer helps you appeal to your target audience to gather loyal followers on social media. 

Buffer also has a blog that covers all types of content: marketing tips, AMAs, industry news, and more. 

They post about everything, from content about specific social media platforms to in-depth case studies.

Later.com

This image is taken from Later.com

The free version of this tool is great for low-cost content marketing

Kyle Cardoza, Co-Founder of The Social Engagement Group, says “with later.com you can schedule your content for peak engagement hours and even find some of the best hashtags to use for your niche. 

They have a free and paid version but you can get plenty of value from the free version.”

Hubspot

This is a screenshot from Hubspot's homepage

Not the cheapest of tools, Hubspot’s all-in-one platform offers software for marketing automation, sales CRM, operations, and content management systems, all in the same place. 

It also lets users link their accounts with other platforms, like Gmail, to easily set up content marketing campaigns.

Marketo

This is a screenshot from the homepage of the Marketo website

Adobe Marketo Engage helps more experienced content marketers build their brand and drive revenue using both inbound and outbound marketing strategies. 

It offers lead management solutions, digital advertising features, and more. 

Eloqua

This is a screenshot of the Eloqua website's homepage, a content marketing resource

Oracle’s Eloqua offers users the opportunity to use content marketing tools to create an adaptive campaign and target audiences with precision. 

It also offers a lead management feature, asset creation and management, and a way to align sales and marketing.

Project management tools

ClickUp

This is the front page of the Clickup application

Tristan Pelligrino, co-founder of Motion, says that “a couple of major benefits of ClickUp are:

1. Flexibility. With a very simple structure (folders, lists, tasks and subtasks), you can organize your work however you like. So rather than fitting your workflow into a tool…ClickUp fits around your business process.

2. Customizable. With custom fields, you can organize and tag your work however you want. And, this means you can make ClickUp as complex or as simple as you like.

3. Guests. The pricing for ClickUp is very efficient. You get a large number of guest users per paid user. So, this makes it very cost-efficient to add freelancers or other part-time resources to your PM tool.”

Asana

This image shows several people in black and white on the right and on the left there is information about the Asana service. This image is taken as a capture of the Asana website's above-the-fold section of the homepage

Nicole Gates, Director of Marketing at Mongoose, says “I personally love using Asana to help manage my team and all the various projects we have going on in Marketing. 

I feel like it is the easiest to use while allowing me to manage more complex project roadmaps & tailor the way we track it to what works best for the team.

Trello

This is a screenshot from the content marketing resource, Trello

Kyle Cardoza, Co-Founder of The Social Engagement Group, says “using Trello we were able to see in real time the progress of different initiatives going on and set milestones on when certain projects should be completed.”

Notion

This image shows an illustration of three people on the right and information about Notion's services on the left. It's from the homepage of the Notion website.

Notion allows businesses to customize the way their project management tool works depending on the size of the team, the team function (marketing team, engineering team, et cetera), and what it’ll be used for. 

This can vary whether you want to use it for education, a startup, remote work, or even non-profits. 

Calendly

This is a screenshot taken from the Calendly.

This tool allows simple and functional connections to the other softwares your team is already using to make work easier for everyone. 

It also offers automatic scheduling, and the features are flexible and intuitive to meet your team’s needs. 

Teamwork

This is a screenshot taken from the software Teamwork, a content tool that helps with automation and workflows

Meryl D’Sa-Wilson, Content marketing manager at Global Call Forwarding, says “we’ve developed quite a comfortable content automation process. We create different workflows and hierarchies and assign tasks automatically. 

Once someone completes a task, it moves to the next person. Sharing information, content, and images is easy and stays within the management tool. It is a cloud-based tool that supports our in-house and remote employees.”

Basecamp

This image includes text describing an marketing the software tool Basecamp for team communication and workflow.

This tool includes message boards that your team can see and check for any updates or information they need to know. It splits projects up into different tasks for better organization. 

It offers a group chat for team members to communicate, as well as the ability to automate check-ins on projects and your team. 

Basecamp also allows you to store files and documents directly into folders so they’re easy to find, and to-do lists for everyone to keep up with the work on their plate. 

Airtable

This image contains people  adjusting lighting on what appears to be the set for a photoshoot, with white text overlaying that reads "One platform. Endless solutions". It's a screenshot from the Airtable homepage

Airtable helps you build a workflow that helps your team stay aligned and adjust to real-time changes. It allows teams to track assets at scale and plan, review, distribute, repeat.

Keyword research tools

Ahrefs

This image is a screenshot of what visitor's see when they first enter the Ahrefs website. Ahrefs, being one of the most powerful tools for SEO research and reporting

Ahrefs is a powerful toolset used for backlink and SEO analysis. It helps you:

  • Analyze your site’s backlink profile 
  • Analyze your competitors site
  • Find popular and widely shared content on any topic (and the shares on social media)
  • Keyword explore and find keyword ideas 
  • Estimate traffic for a given keyword
  • Track rankings on both desktop and mobile SERPs for any location to get daily, weekly, or monthly reports
  • Conduct SEO audits to monitor your SEO health and common SEO mistakes. 

Clearscope

Screenshot of the Clearscope home page

In the reports that Clearscope generates for each piece of content, it will also provide you with a list of other relevant terms and the best keywords and phrases to use to rank in the search engine results pages (SERPs).

SEMRush

SEMrush is an SEO tool that helps users do an array of things. It is an extremely useful tool.

Using the magic tool, you can sort results by number or volume, all or question keywords, broad or exact match, and more. 

After selecting which result filters you want, the tool will show you the results’ volume, difficulty, cost per click, competitive density, SERP features, and number of results.

AnswerThePublic

This is a sample result in a spherical form from the Answer the Public tool

This free SEO tool is easy-to-use and simply has you type in keywords to find the top related searches in the form of questions, prepositions, comparisons, and alphabeticals. 

The results can easily be exported once found, and you can choose to save them either as lists of visualizations. 

AnswerThePublic is great if you want to quickly find long-tail keywords related to your content.

Google Keyword Planner

Google keyword planner is a super helpful tool for SEOs. This is a screenshot from the front page of the tool.

If you’ve got a Google Ads account, you can use this tool to gather monthly search volume insights on search trends and keyword popularity. 

It also lets you track how topics develop to anticipate the bidding costs for specific keywords. It helps with segmenting for a specific language and country, and helps you choose the keywords to target accordingly.

Content creation tools

Canva

This is a screenshot of a user's perspective of canva, an easy-to-use tool to design and create graphics for social media and other content purposes

Canva is a graphic design platform that can be used to make just about any form of visual content – from infographics to Facebook cover photos. 

It follows a freemium model and is very intuitive and easy to use regardless of graphic design knowledge. 

Make a Meme

This is a meme that we made using Makeameme.com's website.

This website allows you to pick out a popular meme as a template for your content. It’s not highly customizable, but you can add text to the top and bottom of an image for a quick and witty piece of content. 

This is a great way to easily create content, especially for your presence on social media. 

Jitter.video

This is a screenshot of the Jitter content creation tool, one which is very useful as a way for content marketers to make videos

Jitter is a platform for content creation in motion – videos, gifs, animations. It’s easy to use with presets for each feature and templates for users to choose from and offers both a free and premium package for users to choose from. 

Convo Ink

This screen capture is taken from the homepage of the Convo Ink website.

Aaron Macarthur, CEO at Convo Ink, says “we instantly connect clients to the best writers in the industry through our freelance marketplace, coupled with our drag and drop functionality that allows you to create content in hours not days. 

Once created, this content can be distributed across multiple media channels at the click of a button while applying advanced data sets.”

Shared Google Doc

This is a screenshot from the Google website when you try to search for 'Google Docs'

Kyle Cardoza, Co-Founder of The Social Engagement Group, says “I have found that creating a shared google doc and having team members each contribute ideas is one of the best ways for cross-functional collaboration within a team’s idea generation.”

Audiovisual tools

Happy Scribe

This is a screenshot from the Happy Sribe website

Happy Scribe is a service that will transcribe your videos for you from audio to text, and also can add subtitles to your videos if you need it. 

They offer their services in 62 different languages, including Italian, English, Armenian, and Spanish. 

Audiogram

This website allows you to turn a video or audio clip into a a short video with a title, captions, and a sounds wave.

The sounds wave fluctuates with the audio, with the vertical wave indicating the decibel intensity.

Zoom (screen recording)

Screenshot from Zoom, the global platform for online videocalls for groups of people.

Zoom offers a quick and easy way to record all meetings and save that content to be repurposed as shorter clips for social media, a podcast, bloopers – the list goes on. 

Distribution tools

Buzzsprout (podcasts)

This is a screenshot from Buzzsprout, a tool that helps podcasters distribute their content across platforms

If you have a podcast, Buzzsprout can host it for you and provides tools that makes it easy to create and publish your episodes. 

It also helps you list your podcast on platforms like Spotify and Apple podcasts to help you reach as wide an audience as possible. 

Buzzsprout shows you statistics to help you understand your audience and their listening patterns, and helps you create customizable soundbites to promote your content on social media.

Anchor.fm(podcasts)

This is a screenshot from the Anchorfm homepage, a tool which is helpful for podcasters

This tool offers built-in uploading, recording, and editing tools to help you produce and publish episodes with ease. 

Ivan Dimitrijevic, Director of Demand Generation at Funky Marketing, says “once you have submitted your podcast for distribution, it can take up to 24 hours before it is available on Spotify. 

Once your first podcast has been uploaded onto Spotify, all subsequent episodes you publish through Anchor will automatically appear on Spotify. This should only take around 24 hours too.”

Idea management tools

Swpely

Swpely is a content marketing resource that helps users organize content they save for future reference from any and all social media platforms, Google, and so forth.

Swpely is a content curation tool that helps creators organize their inspirations, references, and favorite content from across the web. 

It is great for organizing all your content ideas from platforms like Pinterest, Twitter, or just about anywhere else into different files for you to refer back to later on – without forgetting why you saved it in the first place.  

Evernote

This is an image from the Evernote, a content marketing resource, website

This software lets users easily create notes, organize content, manage tasks, and archive data.

Notes and other content uploaded can be text, audios, visuals, or even content saved from the internet. 

It helps you remember everything that needs remembering and find the things you need, when you need them, fast.

YouTube channels

LatelyAI

The LatelyAI YouTube channel offers 400+ videos covering topics like best practices, the life of an entrepreneur, the Lately 101 series, and more.

Courses (free and paid)

Grow and Convert

This is an image taken from the Grow and Convert, a content marketing course online

Grow and Convert is a content marketing course created by Benji Hyam and Devesh Khanal, owners of the content marketing agency of the same name.  They teach their strategies to marketers aspiring to be the top 1% of content marketers, and host regular live Q&As.

They’ve built their content marketing course around what they believe to be the 5 criteria for quality content marketing:

  • Content marketing strategy
  • Content writing
  • Promotion
  • Conversions and measurements, and
  • Community and support

HubSpot Academy

Hubspot Academy is a course for marketers to use to learn about SEO

HubSpot offers everyone free and unlimited access to their courses and certifications, covering hundreds of topics. 

Their globally recognized certifications include those categorized by inbound marketing and sales, email marketing, content marketing, and social media. 

Content marketing learning

Content Mavericks

This blog teaches about all things content marketing, and it's called Content Mavericks

This blog publishes about lead generation and all things content marketing, including step-by-step guides and tips for hiring copybloggers – all for free.

Zest

This tool helps you instantly access all of your files and documents, no matter where in the cloud they are stored, with a keyboard shortcut. 

Beyond that, their new Chrome extension helps marketers learn about fresh marketing content to support their work, all contributed by a community of long-time marketers.

It allows its users to bookmark articles, create professional social accounts, and engage with other members of the community. 

Yet, the reason it stands out from social bookmarking sites is because there is a multi-step content moderation process. This process ensures the best quality possible is made available – less than 5% of suggested content is approved for publishing.

Marketing Over Coffee Podcast

This is a screenshot from the Marketing over Coffee podcast

This podcast show is hosted by John Wall and Chris Penn, and the two of them discuss business and marketing news and opinions. 

They also periodically bring on guests or segments from talks they’ve attended and spoken at.

Duct Tape Marketing Podcast

John Jantsch, the host of the Duct Tape Marketing Podcast, interviews thought leaders, experts, and authors on the show.

He asks them impactful questions to get them to share their stories, as well as their secrets behind the success.

The Marketing Book Podcast 

This is an image of the Marketing Book podcast, a content marketing resource

The Marketing Book Podcast’s host Douglas Burdett brings on bestselling author guests to keep listeners up-to-date on how the world of modern marketing and sales evolves. 

During the COVID-19 pandemic, Burdett has started a series called ‘Authors in Quarantine Getting Cocktails’ where guests would share a drink with the host and discuss the way the pandemic changed business.

Epic Content Marketing by Joe Pulizzi

This is the cover of the novel Epic Content Marketing by Joe Pulizzi

Joe Pulizzi’s ‘Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less’ has been named one of the 5 Must-Read Business Books by Fortune Magazine.

It helps readers learn how to cut through the clutter in digital spaces by creating content that acquires customers for your business.

It includes in-depth case studies on companies like Coca-Cola and LEGO and their content strategies that drive sales.

Killing Marketing by Joe Pulizzi and Robert Rose

This is the cover of the book 'Killing Marketing'

This book teaches readers how to:

  • Transform your marketing operations into a media company
  • Integrate these new operations with traditional marketing
  • Develop best practices for attracting and keeping audiences
  • Build a competitive strategy for traditional media
  • Generate a paid media strategy

It also provides insights and examples to help readers understand the disruptive forces in marketing that turn a strategy from asset draining to a way of generating revenue.

Content Inc. by Joe Pulizzi 

This is the cover of the book Content Inc. by Joe Pulizzi

This 3rd book by Pulizzi, ‘How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses’, explains how following outdated rules is a sure-fire way to startup failure. 

The book details a six-step process for building a business – one that is simple, cost-effective, and actually works.

  • Identifying the ‘Sweet Spot’
  • Titling your content
  • Building your content base
  • Harvesting your audience
  • Diversifying
  • Monetizing

Funky Marketing Podcast

This is a screenshot taken from the Funky Marketing website's podcast page

The Funky Marketing Podcast show is hosted by CEO and Founder Nemanja Zivkovic, and currently has 21 episodes up.

This podcast features entrepreneurs, marketers, artists, and other guests who are ‘doing a good job for good people’.

Marketing influencers to learn from

Erin Balsa on Linkedin

This is a Linkedin post from Balsa's account

Marketing Director at The Predictive Index, Balsa posts about copywriting, content marketing, and digital marketing.

John Boninion Linkedin

This is a post from Bonini's Linkedin account

John Bonini’s the Director of Marketing at Databox, and he posts about content operations, creation, and more.

Nick Bennetton Linkedin

This is a post from Nick Bennett's Linkedin profile

Director of Account-Based and Field Marketing at Alyce, Nick posts on Linkedin about ABM, podcasting, marketing, and personal branding.

Kate Erwinon Linkedin

This image contains one of Kate Erwin's Linkedin Posts

Content Marketing Manager at Mailshake, Kate talks about content marketing, copywriting, sales, and more. 

Seth Godinon Linkedin

Seth Godin’s the Founder and CEO of Do You Zoom and primarily talks about learning, marketing, and leadership in his posts.

Erica Learyon Linkedin

This is a post from Erica Leary's account on Linkedin

A Marketing Strategist, Business and Social Media Consultant, Leary posts about personal branding, marketing strategy, and entrepreneurs.

Kevin Indigon Linkedin

This image shows a post from Linkedin that was published by Kevin Indig

Kevin Indig is the Director of SEO at Shopify, and so he’s mostly posting about SEO and growth. He also posts a lot of quotes from other team leaders who are in business with Shopify.

Ross Simmondson Twitter

This is a tweet from Ross Simmons' twitter account

CEO of Foundation and Hustle & Grind, Simmonds tweets a lot about marketing strategy, content marketing for SaaS, growth, and his own opinions on the industry.

Kaliegh Mooreon Twitter

This is a tweet Moore uploaded onto twitter

A freelance writer, she specializes in (and tweets about) retail, e-commerce, and SaaS.

Aaron Orendorffon Twitter

This is a piece of content uploaded to Twitter by Aaron about content marketing

VP of Marketing at the Common Thread Collective, Aaron tweets and retweets about marketing resources, jokes, and opinions. 

He also shares business tips, management advice, and updates on his current listen or read.

Content performance reporting tools

Data Studio

This image is taken from GDS, Google Data Studio, a tool for measuring and reporting on content performance

Google’s Data Studio is a customizable report generator. It connects with your other Google apps – like Analytics, sheets, and YouTube – to easily visualize performance. 

You can also connect to 3rd party data sources by paying for this additional feature.

HubSpot Analytics

Kyle Cardoza, Co-Founder of The Social Engagement Group, says “I love how intuitive it’s reporting is. Having a report like HubSpot can really help any organization understand their metrics more.” 

Note that you need to have a Hubspot website and account to use their reporting.

Google Search Console

This image shows the homepage of Google Search console GSC, one of the most powerful content marketing tools available

GSC is one of the most accurate tools out there for tracking CTR, impressions, and an overview of keyword visibility.

It provides users with an extensive report, and this data can also be used in the Data Studio for future purposes.

Related post: 17 Content Marketing Metrics That Align With Business Goals

Miscellaneous resources

Giphy

This image shows Giphy's website, a platform that lets anyone find gifs to use for their content marketing strategy

Giphy is an online database where users can search for and share GIFs, short, muted, and looping videos that save as .gif image files. 

For engagement on platforms like Twitter, Giphy is a great tool to use.

Unsplash

This image shows the Unsplash website

Unsplash is a website where you can find more than two million free stock photos available for sharing. You can also use the site to upload your own photography to be used as a stock photo. 

Your post can link back to your portfolio and social media profiles, and anyone who downloads your image is shown this information along with your name and the option to donate to you.

Robert Benjamin

This picture shows Robert Benjamin on the right, with the details about his expertise and an invite to join his course for free

Video marketing continues to grow as a trend and gain popularity, and so apps like TikTok mean more and more to marketers. 

Robot Benjamin helps his audience understand the TikTok algorithm for that reason. His free course includes an explanation of do-s and don’t-s, as well as his advice for when to post, how to choose a trend to follow, and more. 

Luma

This image shows the viewers' introduction to the Luma services and products

Tom Bangay, Director of Content at Juro, says “if you’re looking to scale your community, I really recommend this tool to manage virtual events and member directories. 

It’s a beautiful front-end wrapper for your Zoom calls that makes scaling virtual events a breeze, and it’s priced really competitively too.”

Coschedule’s Headline Studio

 Emma Williams, Digital Marketing Manager at Edge of the Web, says “it’s a paid tool, but many of the features are available for free and you’ll often be able to get a taste of the premium features too. 

It’ll analyze your headlines based on factors like reading grade and word count, alongside the use of emotional and power words for a headline with an impact. In the SEO tab, you’ll also find identified keywords, keyword density and an overall quality score.

If your main aim is to tap into your reader’s emotions, pair this with the Advanced Marketing Institute’s Analyzer, which assigns your headline an Emotional Marketing Value, such as Intellectual, Empathetic and Spiritual.”

What are your favorite resources?

Even though the Flying Cat Marketing team already uses some of these resources in our everyday activities, a few of these still caught our eye.

Not all of these resources are for beginners, but they all help you master your content marketing strategy with ease and automation. 

Do you think we missed any? Comment your favorites down below!