The biggest challenge we faced was the competition: sales tech is one of the most competitive niches on the internet.
We knew from the start we’d be competing with giants like Hubspot and Salesforce, but also more direct competitors like Outreach and Salesloft, who already had gained some organic traction.
The biggest challenge we faced was the competition: sales tech is one of the most competitive niches on the internet.
We knew from the start we’d be competing with giants like Hubspot and Salesforce, but also more direct competitors like Outreach and Salesloft, who already had gained some organic traction.
So we needed to be extremely strategic in how to move forward, and ensure that the growth roadmap we created:
-Was attainable and included a mix of short-term wins with a long-term vision.
-Went above and beyond in value—not only taught the readers something, but entertained them.
-Focus on the customer first while using Google a distribution channel.
-Considered how SEO content could be written so that it could also be repurposed into standalone content for LinkedIn to be consumed in-feed.
So we needed to be extremely strategic in how to move forward, and ensure that the growth roadmap we created:
-Was attainable and included a mix of short-term wins with a long-term vision.
-Went above and beyond in value—not only taught the readers something, but entertained them.
-Focus on the customer first while using Google a distribution channel.
-Considered how SEO content could be written so that it could also be repurposed into standalone content for LinkedIn to be consumed in-feed.
