An increase of 986% qualified traffic growth in 10 months
You’ll hear Flying Cat talk a lot about why you shouldn’t only focus on boosting traffic: SEO should be one element of your growth strategy, never simply a goal in itself.
Our work with Stonly was a cog in a much bigger wheel. This client needed SEO to drive qualified traffic growth in order to reach its overall business goals. And that’s what it received.
That growth was also tied to the improvement of keyword rankings, which went from 175 to 2,577 keywords. That’s 1373% more than the baseline.
The high quality of the content and the strategic approach to intent led 38 keywords to rank in the top 3 search results on Google. The baseline for this was zero.
Stonly’s decision paid off: Getting rewarded by Google core updates
With every new update, Google is trying harder and harder to make the search experience more valuable for the user. It consistently rewards good, well-researched content and topical authority.
During Stonly’s first year working with Flying Cat. it was hit with not one, but two of these updates. But that was great news. As you can see in the graph below, any updates in the algorithm meant more traffic for Stonly, not less.