“I always tell merchants to be conscious of your customer’s attention span. If you’re going to ask them to do something, make sure you’re driving their attention in the right direction. That’s why a simple referral program always works well.”
Hello hello. We’ve made it to the 50th episode of the Flying Cat Marketing interview series! For the ones who have been watching or listening to us, and have been a part of this journey, a big thank you to all of you.
Joining us this week on the new episode is Raul Galera, Partner Manager and Chief Advocate at ReferralCandy.
ReferralCandy is an app that allows brands to turn a customer base into their marketing team by the method of referral marketing. The company helps in getting more customers by incentivizing referrals.
In this interview, we get into the details of referral marketing. The strategies involved, the different kinds of affiliate & referral programs, the types of incentives available, and much more.
Raul mentions what it’s like to turn your customer base into a marketing team and how it always works best for a business when the process of achieving incentives is made easy for the customers.
All we can say is, refer to this interview to know everything about referral marketing!
In this episode we talk about:
- Referral marketing programs
- Incentives for customers in referral marketing
- Different kinds of affiliates involved
- Building customer loyalty
- Turning customers into your marketing team
Timestamps
00:08 – Introduction to Raul Galera
00:45 – How to specialize in referral marketing?
01:44 – Best ways of incentivizing
03:17 – Referrals incentives in B2B businesses
05:25 – Working with affiliates in marketing
08:45 – Optimizing customer experience for better referrals
11:57 – Basics of referral strategies for a business
17:12 – Discounts or Cash; the better incentive?
19:22 – Turning a customer base into a marketing team
You can connect with Raul Galera through his email and LinkedIn You can also check out the official website of ReferralCandy here.
