“We’ve decided at this stage that we want to grow the brand exclusively through referrals or direct communication. There are plenty of marketing strategies that go beyond that and I think at some point in our growth those things will start to make sense, but for now, we feel the way to grow a brand that achieves its mission is by forming direct relationships with people that you’re trying to actually provide value to.”
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Well hello everyone! Two things are certain in this world, the sun rising from the east and a new episode of the FCM Interview series every week!
Joining us this week are not one but two guests, who are equally sweet and hard-working at the same time, Joy Ritter and Wes Melton, the creators of Pulse Nokori.
Pulse Nokori is a social media platform for property managers and everybody else in the short-term rental industry.
In this interview, we chat about the thought process and decisions that went into bringing this idea into execution in the form of a social network.
Whether it’s choosing to create a separate social network rather than being a part of an existing one, or opting for marketing methods that involve direct communication rather than just increasing customer databases without much of an involvement, they’re making bold choices based upon strong values.
We discuss the marketing that goes behind such a platform for its growth and also Joy & Wes speak in detail about the values they strongly believe in, for creating a user-oriented community that benefits everyone from this particular field.
You can watch this episode to know more about creating a platform of its own and the learnings to take from it.
Alsoooo, you don’t wanna miss Buddy the flying cat doing parkour, do ya?
In this episode we talk about:
- The beginning of Pulse Nokori
- The decision to create an individual platform
- Not following the herd mentality for marketing
- Building and valuing the community
- Lessons learned along the way
Timestamps
00:05 – Introduction to Joy Ritter and Wes Melton
00:35 – How it all started
04:09 – Creating a platform rather than a group / page
05:08 – Bringing tech experience into this industry
06:52 – The marketing behind Pulse Nokori
10:57 – To grow through what you go through
12:31 – Building a user community
15:07 – Moderation of users on the platform
22:40 – What’s next for Nokori?
23:10 – Mutual respect and admiration
You can connect with Joy Ritter and Wes Melton on their created platform by downloading the Pulse Nokori app. You can also check out the official website of Pulse Nokori.
While you’re here
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Audio – Flying Cat Marketing Podcast (Spotify) (Apple Podcasts) (Sticher)