This week I spoke with Matt Landau, the founder of VRMB, the world’s leading media and educational platform for short-term rental operators. He’s been called the Tony Robbins of the vacation rental industry, and as a short-term rental operator for 10+ years he uses his expertise to educate and help others in the space.
Coronavirus has hit the short-term rental industry hard, as have decisions that many listing platforms have made as a result. Operators are now looking for broader, diversified marketing tactics and software resources to help them take back control of their rental businesses. There are many forms of software blowing up in the industry right now(smart home software, cleaning automation, property management software, marketing software, etc.). As SaaS and tech service providers it’s your job to show operators the roadmap – what are the pieces they are going to need, and in what order. What is the role of your tool, and what will it mean to their bottom line?
In this episode we talk about:
- Whether short-term rental operators are still buying/investing in new tech (YES!!)
- What kind of tech they are investing in
- What emerging tech companies can do to stand out and connect with short-term rental operators
Timestamps
2:38 – The backstory of Matt Landau and VRNB
5:50 – Airbnb hosts – and their stance
7:09 – Professional owners and manager – and their stance
8:30 – How can service providers help short-term rental owners
11:00 – Listing site independence
13:00 – Hierarchy of needs for short-term rental operators
14:20 – Are they buying new tech?
16:45 – How can tech companies stand out?
21:45 – Tactics to link with short-term rental operators
23:33 – The importance of how you describe your software/tool
Find more information on the short-term rental industry at VRMB.com and MattLandau.com
To connect with Matt you can find him on Twitter and LinkedIn.
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