“If a strategy is not effective, pacing up the efficiency level will make the system more ineffective. You’re in the wrong direction and you’re just getting there faster.”
Amir Jabbari
Looking for a SaaS SEO agency?
Work with a SaaS SEO agency that will partner with you all the way to pipeline creation.
In this episode, Maeva talks with Amir Jabbari, the three-time CMO now steering growth at BimeBazaar. Amir explains how bouncing from FMCG to fintech to insurtech sharpened his creativity and pushed him to blend street-level observation with hard data. He breaks down why posture and facial cues matter more than click-through rates, how a brand-attitude study convinced a data-obsessed board to bankroll “click-and-brick” campaigns, and why scaling an ineffective channel is a fast track to failure. Expect candid advice on separating efficiency from effectiveness, injecting human touch into digital funnels, and training your team to zoom out and question every best practice.
In this episode, we talk about:
- qualitative customer insights
- cross-industry marketing innovation
- effectiveness versus efficiency
- human touch in insurtech
- critical thinking for cmos
Takeaways
- Cross-industry experience: Amir shows how moving between sectors sparks creativity and fresh tactics.
- Customer behaviour beyond clicks: posture, facial expressions and in-store paths reveal insights dashboards miss.
- Qualitative meets quantitative: blending brand attitude interviews with surveys won the board’s support for change.
- Human touch wins in insurtech: click-and-brick campaigns and pos materials lifted engagement and conversion.
- Effectiveness before efficiency: optimizing a flawed channel only accelerates failure, so zoom out first.
Time chapters
[00:07] Meet amir jadbari
[00:47] Fuel creativity by switching industries
[02:30] Learn customer behaviour beyond clicks
[04:50] Bring field research into insurtech
[07:13] Blend qualitative and quantitative data
[10:21] Win board buy-in with human insights
[13:30] Add human touch to online insurance
[17:01] Avoid the efficiency trap
[20:09] Zoom out for critical thinking
[22:40] kKey takeaways and wrap-up
About Amir Jabbari
Amir Jadbari is a trilingual, AMA-certified marketer whose career spans FMCG, telecom, finance and health-tech. He is currently chief marketing officer at BimeBazar, Iran’s leading online insurance marketplace, where he pairs performance analytics with qualitative field research to humanise digital acquisition linkedin.com.
Before BimeBazar he held the same CMO post at DrDr.ir and built his early reputation managing brand and campaign strategy for one of the country’s largest dairy FMCG brands. His LinkedIn profile highlights deep expertise in digital strategy, campaign and brand management, plus strong data-analysis skills, all underpinned by fluency in English, French and Persian
