Hello hello! In this week’s episode, we chat with Sara Stella Lattanzio, anti-buzzword marketing strategist and marketing manager at 1plusX—the company behind the fastest AI-powered marketing intelligence platform for marketers.
She started with 1plusX as the sole member of the marketing team for a year, focusing on events and other low-cost ways to successfully promote the company.
If you’re trying to expand your marketing team, or maybe find ways to integrate their everyday tasks with the rest of the team’s, then you don’t want to miss this!
Sara explains her process for doing just that, as well as a couple of tips and tricks on vetting new recruits to see if they’re the right fit for your team.
She also touches upon the importance of a marketer’s capacity to really do marketing, beyond just throwing around different buzzwords with minute differences between them.
In this episode we talk about:
- The importance of establishing a secure brand image and vision before strategy
- Keeping the marketing department in communications with the rest of the business, specifically customer success, sales, and product teams
- How to accept ideas from people in different departments and the differences in idea generation in smaller businesses versus larger ones
- Why marketers should take advantage of LinkedIn as a platform
- The problem with buzzwords in marketing today
Timestamps
00:18 – Introduction to Sara Stella Lattanzio
00:47 – How Sara’s changing things up at 1plusX
01:23 – How she took 1plusX’s marketing team from zero to global
04:02 – Planning events during the pandemic
04:39 – Attracting audiences to webinars with zero marketing budget and no team
06:16 -The importance of branding in B2B and the challenges for a one-person marketing team
08:28 – How to align the whole business with marketing
09:57 – The 1plusX content strategy from the beginning and why they’re focusing on revenue
11:32 – Why you need to get your marketing team to interact with the rest of your company
13:53 – The benefit of keeping the sales team updated on the marketing strategy
15:33 – How to deal with too many people having opinions on the marketing strategy
16:29 – Why publishing on LinkedIn as a marketer is important for your personal brand
18:25 – Sara’s aversion to marketing buzzwords
Check out Sara’s movement against buzzwords in marketing on LinkedIn.