“Internally, one thing I’m trying to push is not really getting comfortable with things. Something that’s very easy to do is, you get defensive of the way you do things and your view of the world… which prevents you from evolving, especially with SEO & content!”A big hello to all of you once again! In today’s special edition “bucket-hat episode” of the Flying Cat Marketing podcast, I chat with Nigel Stevens, CEO of OGM (Organic Growth Marketing).
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He shares with us his experience of working with big start-ups, taking ownership for the right reasons, and his approach towards striking the right balance when it comes to hiring on both ends, the people he works with as well as the clients associated with OGM.
Nigel has this special gift of being chilled out and quite profound at the same time in how he expresses himself, which makes our conversation so interesting from the get-go. The icing on the cake in this episode is that it also features ‘Buddy’ the flying cat, who apparently agrees with Nigel’s ideas from time to time!
In this episode we talk about:
- Tips for landing new clients
- Importance of sticking to basics
- Regular introspection of work as an agency
- “It’s not done for you, it’s done with you”; a perspective
- Setting strategic directions to review the work being done
Timestamps:
1:11 – About Nigel Stevens
3:18 – Strategy before landing a client
5:29 – Team onboarding strategy at OGM
8:46 – Relationship building with companies
12:12 – How to choose a client for your business
15:24 – OGM working style
17:23 – Delivering ‘peace of mind’
18:56 – Setting expectations along with the client
21:08 – Taking ownership
22:40 – SEO or PPC, what’s better?
29:22 – Nigel’s opinion on Google ads affecting SEO
31:50 – ‘Einstellung effect’; an ideology
You can connect with Nigel Stevens on LinkedIn. You can also check out his website Organic Growth Marketing (OGM).
While you’re here
Follow Flying Cat Marketing on the following channels to get more tips, tactics and knowledge on content marketing
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Audio – Flying Cat Marketing Podcast (Spotify) (Apple Podcasts) (Sticher)
