Who we are
This Privacy Policy sets out how Flying Cat Marketing
(https://flyingcatmarketing.com), run by Maeva Cifuentes, uses and protects personal
data in the course of its activities and what your rights are regarding this data.
Personal data:
Any information about a living individual which allows them to be identified from that
information, or from that information along with other available information, is
considered personal data.
I act as a “data controller”, which means I’m responsible for collecting and storing
any personal data you provide me. Anyone whose data I collect, process or store is
known as a “data subject”.
Don’t worry: I’m committed to processing your personal data responsibly, lawfully
and securely, following the guidelines of EU Regulation 2016/679: the General Data
Protection Regulation or GDPR.
I secure your data by:
- Ensuring I have appropriate policies and processes in place to safely process
personal data. - Minimising the personal data I collect, process or store.
- Ensuring any third-party organisations who collect or store personal data on
my behalf are GDPR-compliant and committed to data protection. - Being responsive to any requests from data subjects who want to exercise
their rights to access, rectify, limit, or erase the data I hold on them (or any
other relevant requests).
Categories of personal data:
The kinds of personal data I process may include full names and contact details, like
email addresses and phone numbers, as well as social media handles and, in some
cases, bank details to make payments to contractors or credit card details to process
payments from customers. The site may also collect limited browsing details or
information on your browsing device (eg. IP address; operating system; browser).
Categories of data subjects:
I process personal data from clients, potential clients, contractors, employees,
market research interviewees and other individuals who either visit the website or
engage with Flying Cat marketing. I always collect and process this data lawfully,
usually on the basis of consent, legitimate interests or contract, depending on the
kind of data collected. I ensure that any data I collect on the basis of legitimate
interests is necessary and does not overly affect the interests, rights and privacy of
any data subject.
How and why I collect and process personal data:
Your personal data is collected and processed in the following ways:
Contact form
When you ask me to get in touch with you via my contact form, I collect and process
your name, company name and email address on the basis of consent in order to
give you more information on our services, to understand your business and to
answer your questions.
If you additionally choose, via consent, to receive occasional posts, updates or
offers, I will also send you extra information I think you’ll be interested in. If you
asked me to send you these occasional emails, but no longer want to receive them,
you can contact me anytime at maeva@flyingcat.com and I will take you off my
list.
Market research and interviews
If you have consented to being contacted for market research, in order to interview
you or ask you to provide opinions or survey responses, I may collect and process
your name and possibly other details including contact details, recordings or video
content, and information on your market demographic including age and gender
details. I collect this data on the basis of consent, and use it only for the purpose
intended and explained to you: to get feedback from you, our client companies’
potential buyer personas, in order to develop more appealing content and tell our
clients what their potential buyers want.
Contracting workers
If I engage you to work with Flying Cat Marketing, either as a freelance contractor or
as an employee, I collect your personal data including your name, contact details,
bank or other payment details and any other necessary personnel files or
information. I process this information on a contract basis in order to facilitate your
work engagement with the organisation and to pay you for your work. I may also hold
information of this kind under legal obligation, eg. I may be obliged to store invoices
or personnel files for a statutory period mandated by relevant tax or employment
laws.
Log files
Like most websites, my webservers temporarily log traffic data from your device,
including IP address, time, date and duration of your visit, browser or operating
system details, and details of any website that referred you here. These are collected
on a legitimate interests basis and I do not collect or process your name or contact
details until you voluntarily sign up for my subscription list or voluntarily share your
information with me in another way (eg. by sending me an email or leaving a
comment).
Cookies
Like most websites, my website uses cookies. Cookies are small data files which are
placed on your device while you browse the internet which remember your device.
Data collected via cookies may include pages viewed and browsing details, but it will
never include your name or contact details.
My website uses cookies to deliver a smooth user experience, help me to
understand who is visiting my site, allow my users to see advertising relevant to
them, and to participate in affiliate marketing. Some cookies come directly from my
website and others come from trusted, GDPR-compliant third parties, including
Google Analytics, who place limited cookies on my site.
There are different types of cookies: necessary cookies (required for you to
experience the full functionality of the site); preferences cookies (those that optimise
or customise your browsing experience); statistics cookies (those that track limited
user data in order to understand the site’s visitors and improve the site); and
marketing cookies (those that track limited user data to help ensure you see content
and ads that are relevant to you).
I am committed to safe and lawful use of cookies, and I ask site visitors to opt in to
each of these different types of cookies when they first visit my site.
You can also configure your browser to stop accepting cookies from my website, or
even from all websites you visit, anytime. You can usually do this through the
Options or Preferences menu of your web browser. You can specifically opt out of
Google Analytics cookies by downloading the Google Analytics Opt-Out Browser
Add-on here.
Below, I explain more about cookies and other data collected via third parties, and
you can see my full Cookie Policy here for more information. [insert link to your
Cookie Policy].
Third parties
I ensure that any third-party services I use to collect, process or store personal data
are secure and GDPR-compliant. Each third-party service provider’s use of your
personal information is dictated by their respective privacy policies.
I use third-party service providers to provide services like contact forms, subscribing
to occasional news from the site, integrating social media platforms and maintaining
optimum website functionality.
I currently use:
- Google Analytics
Google Analytics is Google LLC’s web analysis service and collects standard
internet log data and details of visitor behavior patterns via cookies for the purposes
of understanding demographics and delivering ads tailored to users. You can
specifically opt out of Google Analytics cookies by downloading the Google Analytics
Opt-Out Browser Add-on here. - Google AdWords
Google AdWords Conversion Tracking is a web analytics service provided by Google
Inc. used to track user behaviour via cookies in order to show relevant ads to web
users. Remember you can specifically opt out of Google Ads cookies by changing
your settings here.
Google’s Privacy Policy is here.
For more information on cookies, see my Cookie Policy [insert link to your Cookie
Policy].
Affiliates: Amazon
Like many bloggers, I place links to third party affiliate partners on my site. If you
click through these links, you will be taken to the affiliate partner’s site and a cookie
will be placed on your browser to track any sales. If you choose to buy something, I
then make a commission at no extra cost to you. I only ever link to products or
services I truly recommend and use affiliate partners I trust.
I am an Amazon affiliate. Amazon’s Privacy Policy is here [add Amazon’s Privacy
Notice depending which regional site version of Amazon you use].
Please note that if you click a link on my site that brings you to another website, the
data that website collects will be processed according to their Privacy Policy and not
mine.
Your rights
I will always respect your rights regarding any of your personal data I collect, process
or store. The rights you have depend on the lawful basis on which I process your
data.
Right to access
You have the right to ask for a copy of the information I hold about you (including
why I hold the information, who has access to it, and where I obtained it), which is
called a “subject access request”.
You can make a subject access request, exercise any other rights regarding your
personal data, or ask me any questions about your personal data by contacting me
at maeva@flyingcat.com.
I will process any such request within 30 days, unless I consider the request
manifestly unfounded or excessive, in which case I will write to you explaining the
situation and the next course of action.
Right to erasure
Unless I hold your data due to legal obligation or on a public interests basis, you
have the right to ask me to delete or stop processing your data.
Right to rectification
You have the right to ask me to change incorrect or incomplete information I hold
about you.
Right to restriction of processing
You have the right to ask me to restrict the way I process your personal data.
Right to object
You have the right to object to my use of your personal data which effectively asks
me to stop processing your information. You can’t object to data held or processed
on the basis of contract, legal obligation or vital interests. While you can’t formally
object to data held or processed on the basis of consent, you can withdraw consent
at any time.
Right to portability
You have the right to ask me to receive a copy of all personal data you have
provided me, and to ask me to send it to you in a structured, easily accessible,
machine readable format; and to ask for this data to be sent directly to another data
controller.
I will comply with any of these requests within 30 days, unless there is a reason why
I cannot comply (eg. if you ask me to delete data I hold on the basis of a legal
obligation, I cannot legally delete it). If I cannot comply, I will still respond within 30
days to inform you of why.
Data breach
I take great care with your personal data and do not anticipate any data breaches. A
personal data breach means that the security of personal data is compromised. This
includes accidental or unlawful destruction, loss, alteration, unauthorised disclosure
of, or access to personal data.
In the unlikely event that a data breach occurs, I will follow GDPR-compliant protocol
by implementing a recovery plan, notifying the appropriate authorities, and informing
any relevant people or organisations.
This Privacy Policy was last updated on 16 th March 2020 and will be reviewed on a
six-monthly basis to ensure it is current.
Contact form
When you ask me to get in touch with you via my contact form, I collect your name,
company name and email address on the basis of consent in order to give you more
information on our services, to understand your business and to answer your
questions.
Categories of personal data:
The kinds of personal data I process may include full names and contact details, like
email addresses and phone numbers, as well as social media handles and, in some
cases, bank details to make payments to contractors or credit card details to process
payments from customers
When you visit or log in to our website, cookies and similar technologies may be used by our online data partners or vendors to associate these activities with other personal information they or others have about you, including by association with your email or home address. We (or service providers on our behalf) may then send communications and marketing to these email or home addresses. You may opt out of receiving this advertising by visiting https://app.retention.com/optout